The Vortex: Refreshing the identity of a beloved Atlanta bar and restaurant with over 30 years of history.
The Vortex Home Page
The Vortex
Atlanta’s legendary burger bar known for its unapologetic personality, bold flavors, and “good to be bad” attitude since 1992.
CLIENT WEBSITE
ROLE
Lead Designer, 2025
Brand Refresh, Web Design, Menu Design
AGENCY & CREDITS
Fresh Creative Studios
Jesse Goldstein & Lindsay Rodgers - Art Directors
Lara Carvin & Drew Maynard - Copywriters
The goal of this brand refresh was to modernize and enhance the good, throw out the bad, and expand the brand toolkit overall. We critically looked at 30+ years of design files to do so.
We delivered an updated brand system that feels both fresh and authentic to The Vortex’s legacy. The addition of more color and vortex illustrations expanded what can be created. The new menu and website are easier to navigate.