Goo Goo Chocolate Company: Go-to designer for elevating all print and digital design needs.
Goo Goo Chocolate Co.
Goo Goo Chocolate Co. is behind Goo Goo Cluster, America’s first combination candy bar. They are based in Nashville, TN.
CLIENT WEBSITE
MY ROLE
Designer, 2022 - 2025
New Product Packaging
Merchandise, Promotional Materials
Signage/Environmental Design
Print & Digital Ads
Email & Marketing Campaigns
AGENCY & CREDITS
Fresh Creative Studios
Goo Goo Cluster and Cheerwine collab packaging
A new fine chocolates line
Retail display that is being used in Krogers all over the south. New packaging for snack mixes and a holiday tin.
Various merchandise creations featuring a custom mascot illustration!
As Goo Goo’s main designer I created new product packaging, merchandise and promotional materials from 2022 - 2025.
The fine chocolates line, Cheerwine Goo Goos and mascot merch have all been top sellers.
Ads for a class at their shop. I created dozens of ad campaigns over the course of three years.
Print ads were also used in local magazines. These are a few selections.
All emails were created in Klaviyo with coding & live text. Every time an email was sent out, online sales increased dramatically.
I also created digital ads, print ads, and email campaigns to match the brand style.
Goo Goo Chocolate Co. has a retail space on Broadway in Nashville, TN. The “Make Your Own Goo Goo” wall graphics help educate new guests and improve store traffic.
