Dumb Cluck: A new food truck for Shady’s Corner Bar.
Dumb Cluck
Shady’s Corner, a bar in Chattanooga, TN, bought a food trailer knowing they wanted a cheeky chicken restaurant in it called Dumb Cluck. The only constraints provided were to have the same brand colors and fonts as Shady’s Corner.
CLIENT WEBSITE
MY ROLE
Lead Designer, 2024
Brand Creation, Trailer Wrap, Digital Graphics, Retail Items, Illustration, Menu Design
AGENCY & CREDITS
Fresh Creative Studios
Jesse Goldstein & Lindsay Rodgers - Art Directors
Explored directions inspired by “dumb luck” and “dumb fuck” wordplay. Three concepts were created within a tight deadline.
Back of food truck.
Front of food truck.
Merch tee. Concept was from the client!
Some socials created when the square post was still all the rage.
The handheld menu!
The client chose the alien-abduction concept. We took it to the next level with mutated chickens, “potato-nauts,” and an onion-ring planet.