Chaipolitan Teahouse & Cafe: Brand creation for a life-long mother and son dream.
Chaipolitan
Chaipolitan is a cozy cafe sharing authentic chai, coffee, kombucha, juice, Indian-fusion eats, ice cream, and heartwarming hospitality with Nashville’s diverse community.
CLIENT WEBSITE
MY ROLE
Lead Designer, 2025
Brand Creation & Guidelines, Illustration, Menu Design, Environmental Graphics, Packaging
AGENCY & CREDITS
Fresh Creative Studios
Jesse Goldstein & Lindsay Rodgers - Art Directors
Lara Carvin & Drew Maynard - Copywriters
Brand Moodboard & Exploration
Final Logos
Using client questionnaires, demographic research, and creative direction I made moodboards, multiple brand presentations, and navigated two mid-project name changes.
Once the direction was chosen, I created the brand guidelines above. I worked with the art directors to refine and finalize details and showcased how to apply the brand.
The clients are head over heels for their warm, cohesive identity. The unique color palette and illustrations are helping the cafe stand out in Nashville’s crowded cafe market.